BONUS · 01
Going Viral on YouTube
Masterclass with a YouTube strategist who's grown three accounts past 1M.
VALUE$197
The education arm of AUSTERE · the agency for musicians
Our flagship guide for artists to master the digital landscape.
An all-encompassing study in branding, marketing, advertising, content, and community — the playbook major labels use, taught open. Written the moment Natasha Brito left her post as Creative Director at Sony Music, the Blueprint is the curriculum behind every artist who has come through AUSTERE.
After eight years inside Sony Music — most of them spent as a Creative Director shaping campaigns for some of the label's most distinctive releases — Natasha Brito wrote down everything she wished she could have handed every artist on her roster on day one. That document became the Iconic Artist Blueprint.
This isn't a course about virality. It's a complete operating manual for the modern artist career: brand, audience, content, ads, and the slow craft of becoming someone people can't look away from. A lot of the artists you know who broke independently in the last three years studied this.
Why identity comes first, before aesthetic.
Find your figure in the long lineage of music.
From archetype to logo, type, colour, photography.
Photography direction, video, and atmosphere.
Pull identity through the music itself.
A 12-week campaign architecture for any release.
TikTok, IG, YouTube, Facebook, X — by archetype.
When (and when not) to spend. Real numbers.
Plug-and-play scripts for press, sync, A&R.
Turning passive listeners into a real movement.
Streams, merch, sync, sponsorship, the new economy.
The full studio kit. Contacts, vendors, tools.
Putting your house in order. Shipping the work.
Sold separately, the items below would total more than four times the Blueprint’s price. We don’t sell them separately. They come as one study.
Masterclass with a YouTube strategist who's grown three accounts past 1M.
The exact press-kit format Natasha used to pitch on behalf of Sony artists.
The prompt set the house uses for the Pro/Icon AI cover-art tool.
Photographers, designers, mixers, mastering engineers — the agency's working list.
A short selection from a decade of label work, agency retainers, and independent artist development. Real campaigns, real outcomes — not endorsements.
Natasha is the founder of AUSTERE — the agency for musicians — and the architect of Artist House. Before launching either, she spent years inside Sony Music, where she ran creative direction for some of the label's most distinctive releases.
Watch the first three modules. If it's not for you, full refund. No questions asked.
Buy once. Every update, every new module, every revision — yours, forever.
Run through it at your own pace — and add the house's 20+ monthly group calls with a membership whenever you want live eyes on it.
“Within the first five slides I knew it was a smart investment. The insight into all the steps is beyond valuable — and lifetime access means the source material keeps updating.”
“Very thorough — basically covers everything I was looking for. The road has never been more clear and I can see myself saving years of time. Worth the investment and more.”
“About halfway through the module and feeling more confident and clearer about my vision. Constructing a consistent, cohesive aesthetic has been hard — this is great inspiration.”
Coaching, courses, and tools for artists building their own identity, releases, and audience. The education arm of AUSTERE, our full-service agency for musicians.
