The same team, plays, and playbooks a label pays six figures for — handed to the artist running it themselves. Start where you are. Move up when you’re ready.

This is artist development. Weekly, on the record.
Real coaching calls with real advisors, capped small so your song gets played and your question gets answered. Not a chatbot, not a course thread.
Branding, A&R, advertising, sync, management, mindset. Seven specialists most artists only meet after they sign to a label.
The advisors bill $60–300 an hour outside the house. Inside, a month of access costs less than a single playlist pitch.
Resources, directories, and 24/7 Q&A with the team.
Everything in Indie plus coaching calls, recordings, AI art & more.
Everything in Pro plus direct coaching with Natasha & review of your work.
Indie | Pro | Icon | |
|---|---|---|---|
| All house courses & mini-courses | ✓ | ✓ | ✓ |
| Resources portal & templates | ✓ | ✓ | ✓ |
| Industry directories (sync, press, labels) | ✓ | ✓ | ✓ |
| 24/7 Q&A forum + community | ✓ | ✓ | ✓ |
| Weekly trends report | ✓ | ✓ | ✓ |
| Member pricing on the Blueprint | ✓ | ✓ | ✓ |
| 2–3 weekly group coaching calls | — | ✓ | ✓ |
| Full recording archive (564+ calls) | — | ✓ | ✓ |
| 10 monthly AI cover-art credits | — | ✓ | ✓ |
| Discounted IG growth campaigns | — | ✓ | ✓ |
| Weekly group coaching with Natasha | — | — | ✓ |
| Quarterly brand audits & release reviews | — | — | ✓ |
| Closed-door industry guest sessions | — | — | ✓ |
| Priority in every call | — | — | ✓ |
| 3% off AUSTERE agency services | — | — | ✓ |
| Start Indie | Start Pro | Start Icon |
Pro runs 20+ group coaching calls a month. That’s $4.85 a call at the monthly rate. The advisors bill $60–300 an hour everywhere else. Calls cap at 5–7 artists. Most run with 2–4.

★★★★★“When I say insanely viral, I do mean insanely viral. We’re at over 50 million views now. That content strategy all started right here in coaching calls with Natasha.”
Jeff Corle · Country Artist · Pro member
“300 → 200,000 TikTok followers in two weeks. Now past half a million.”
“Got stuck on my story, then a coach pulled it out for me. Now I'm signed to a label in Europe.”
“I check out ALL the coaching programs, and yours is by far the best value, tools, and teachings.”
Anytime, in either direction. Move up when you want more coaching, move down or pause if you need to. No fees, no friction.
Pro gives you 20+ small-group calls a month with the advisor team plus the full archive. Icon adds Natasha directly — weekly coaching with her, quarterly brand audits, release reviews, closed-door guest sessions, and 3% off AUSTERE agency work.
Yes. Every coaching call is recorded and indexed by topic in the archive — 564+ and counting. If you can't make it live, nothing is lost.
Capped at 5–7 artists. Most run with 2–4. Your song gets played, your work gets looked at, and your questions get answered directly.
No. Every tier is month-to-month or annual, cancel anytime. Annual saves you 20% and locks your rate. First month is covered by a 14-day money-back guarantee.
Indie gives you every course, template, and directory plus the 24/7 forum to ask the team. It's the map. When you want live eyes on your work each week, Pro is the next door.
15,000 students. 11,000+ artists. 7 industry advisors. Calls every week. Cancel anytime.