The education arm of AUSTERE · the agency for musicians
The house, fully open. Group coaching with Natasha, the full Artist House vault, real eyes on your brand and your releases. The room where the agency’s real work happens.
You’ve released the music. You’ve built the socials. You’ve watched yourself outgrow the advice that got you here, and now nothing fits.
The strategy that worked at 1K followers does not scale to 50K. The brand you built two years ago feels like someone else’s now. The rollout you’re planning for the next release looks suspiciously like the one that underperformed last time, and you cannot tell if you’re missing something or if you just need to push harder.
Most artists in this spot keep grinding the same playbook until it breaks. The other half goes quiet, second-guesses the whole identity, and stops releasing.
Icon is for the ones who refuse to do either.
A&Rs sign finished artists now. Fifty a year get finished here. Every Artist House membership opens the same library. A&R contacts, sync directories, the toolkit, the guides, 564+ coaching calls in the archive. That’s the part you can buy at any tier.
Icon is the part you cannot.
It’s the only place I coach directly, and it’s where your brand and your releases get pulled up by name, in front of the room, and worked on in real time. The room itself stays small enough that you actually shape the conversation instead of watching it from the back.
Less a course, more a working group I’m running myself.
The Indie tier’s resources. The Pro tier’s coaching calls. The Icon tier’s room with me. Nothing gets cut from the lower tiers when you move up, you get all of it.
On top of everything in the Indie and Pro tiers, the community, the courses, the group coaching, the IG growth tools, the AI cover art, Icon adds the four below. None of them are available at any other tier.
ICON-ONLY60 MIN · WEEKLY · LIVEOne hour a week, live with me and the room. Strategy review, brand book check-ins, release-week debriefs, hard questions about your next move. Whatever your week needs.
ICON-ONLYMONTHLY · ICON-ONLY ARCHIVEMonthly private sessions with working industry figures. A&Rs, sync agents, creative directors, label executives, viral managers. Recorded for the Icon-only archive.
ICON-ONLY4× / YEAR · VIDEO BREAKDOWNEvery three months, send me your socials, your visuals, your positioning. I record a full breakdown of what's working, what's drifting, and what to change, and send it back to you on video.
ICON-ONLYBEFORE EVERY RELEASEBefore you put out your next single, EP, or album, I review the plan. Rollout, content arc, positioning, timing, asset checklist. We catch the gaps before they cost you the release.
AUSTERE is the agency I founded. Full-service brand identity, content, and ad campaigns starting at $15K. Icon members get 3% off across the board, which usually adds up to more than the cost of the membership itself.
If the left column sounds like you, you’re who this is for. If the right one lands harder, one of my other tiers will serve you better, no hard feelings.
A handful of what’s happened inside Artist House, pulled from members whose careers shifted while they were in.
"I pivoted the whole content arc after our first brand audit. Three weeks later this video hit eleven million."
NDA Artist · Icon · 2025"The weekly call with Natasha is the only line item I never cut. Everything I've done that worked started in those calls."
NDA Artist · Icon · 2024 · Major-label conversation opened
"The room is small enough that I'm actually known. That's the difference."
"I had advisors before. None of them returned to the same problem with me eight weeks in a row until it was solved."
Jeff Corle · Icon · 2024"Loving the advisory support. The release review caught three things I would've missed."
"Hit six figures in revenue. Half of it came from systems we built in the brand audit. I've never had a coach return to the same fight with me three months later."
Former Creative Director at Sony Music. Founder of AUSTERE and Artist House.
I’ve spent my career in the rooms most artists are trying to get into, major labels, creative agencies, the people deciding whose campaign gets the budget. I started Artist House because I was tired of watching independent artists pay for strategies from people who’d never actually run them.
The framework I built around Carl Jung’s twelve archetypes for artist branding is mine. It’s how I help artists build an identity that actually feels iconic instead of just current. Over 10,000 musicians and managers have come through Artist House so far. Icon is the room where I’m in it with you.
New spots open as current members move on. If checkout is open, the seat is yours.
Two months free, same access.
Cancel anytime, no contract.
If Icon isn’t moving the needle in your first fourteen days, email us and we refund you in full. The room only works when the people in it want to be there.
Eight, in order of how often they land in our inbox. Anything missing, ask us once you sign up.
If a seat is open, you sign up and you're in the same day. When all fifty are taken, checkout closes until a spot frees up.
Because direct coaching, brand audits, and release reviews do not scale the way a course does. If the room gets too big, the work gets diluted, and that defeats the whole point. Fifty is the size where you actually get coached instead of just sitting in an audience.
Pro opens the full Artist House library, every directory, every tool, the coaching call archive. Icon is everything in Pro, plus me. Weekly coaching, brand audits every quarter, release reviews when you need them, monthly industry guest sessions, and 3% off any AUSTERE agency work.
No. Icon is group coaching only. But the group is small enough that every member gets real time on every call, real review on your work, and real answers to your questions. If you want a true 1:1 consult, I offer those separately.
Icon works best for artists with music coming in the next 12 months. If you're earlier than that, Pro will serve you better while you build.
If you hire AUSTERE for any brand identity, content, or campaign work (starting at $15K), Icon members get 3% off. On a typical engagement that's $450 to several thousand back, often more than the membership costs you in a year.
Anytime. Move down to Pro or Indie, or cancel altogether. No questions, no fees.
Yes. Every coaching call, every guest session, every brand audit. You won't miss anything if you can't make it live.
Coaching, courses, and tools for artists building their own identity, releases, and audience. The education arm of AUSTERE, our full-service agency for musicians.